This is a spoiler-free review! If You're Seeing This, It's Meant for You was published on August 26, 2025 and is now available at select book retailers.
I would first like to thank NetGalley and Ballantine Books for providing me a copy in exchange for an honest review. A combination of literary fiction intertwined with mystery and thriller, Stein's novel pulls the reader in as a viewer in this influencer-centric search for a missing Tarot card reader who vanished without a trace. This book is weird, gothic, and obsessive - every character has a compulsive attribute about them as they work towards fame and attention. You can see that when the attention or focus is not on one of them for too long, they begin to unravel at the seems. The internet is a compelling place that can have sinister consequences when one strives to do whatever it takes to stay on top.
I wish this book was a little weirder - the author really could have pulled through on that end and made the characters and subplots more erratic and disorienting. The mysterious and eeriness that surrounded Becca's disappearance was definitely hovering over the book throughout, but it felt underwhelming in what my expectations were going into Stein's work. Her disappearing certainly haunted the narrative, but with a "haunted" mansion being the center of the story and the main location of the book, it would have been great to see the author really turn the story more twisted for the characters and for the house.
The house feels like it is its own character - it carries an energy that overtakes the page, and the characters seem to treat it as a great entity rather than a 10,000 square foot house. There is a mysteriousness to it that consumes its residents and draws outsiders to want to look in and see what stories and secrets it holds. The energy given off by the house definitely adds to the uneasiness felt throughout the story as the search for Becca continues and answers are sought out. Considering one of the main focus points is to preserve the house for its next heir, it is always lingering in the background, whether the characters are using it for their videos or the owner is attempting to acquire more money to restore the mansion.
Dayna and her rabbit, Owen Wilson, take center stage in this gothic tale as she returns back to the hype house after a not-so-mutual break up with her boyfriend through a Reddit post. Her career in journalism has been not quite a flourishing as she had hoped, and moving into the hype house in order to help its owner save it from decay could be her ticket back into the game. You could tell that Dayna's influence in the house creates some tension between the influencers there, as they fight for her attention - or more so, for Owen Wilson and using him in their videos. Attempting to profit off of Becca's sudden disappearance through a social media campaign, Dayna's presence seems to be the thing that ties everything together once Olivia, Becca's biggest fan, comes to live in the house.
Stein's work poses an interesting combination of modern internet influencers with the gothic nature of the unknown and uncertainty. The pacing moves quickly and draws the reader in as they are sucked into the search for Becca, but also become an inside viewer to the realities that these influencers live in order to make content, at whatever the cost.
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